Canberra-based distillery, Underground Spirits, has today revealed a completely new look. But it’s the same premium quality and taste which has just seen them scoop major awards at two highly acclaimed international spirits awards, making them Canberra’s most awarded spirits brand.
Underground Spirits collected a Silver for Gin & Vodka, a Silver in the Vodka & Tonic category, and a Bronze in the Gin & Tonic category at the 2018 International Wine and Spirits Competition (IWSC). Announced last week on 24th July in London, the IWSC is the world’s oldest and most highly-regarded wine and spirits tasting competition, with entries received from nearly 90 countries worldwide.
Underground also received a Double Gold for its Vodka, and a Silver medal for its gin at the 2018 San Francisco World Spirits Competition, regarded as one of the most competitive and influential and competitions in the spirit world.
“These recent award wins have seen Underground Spirits become Canberra’s most awarded spirits brand. We have now won eleven awards for our gin, and seven awards for our vodka both here in Australia and internationally which is just phenomenal” said Underground Spirits Founder, Dr Toby Angstmann.
These awards have come at an exciting time for Underground Spirits with a complete rebrand revealed today. Underground Spirits’ vodkas and gins are now presented in modern bottles with striking labels. The new labels exhibit a deep, bold colour palette that reflects the Canberran landscape, and feature a stylised map of Canberra.
“The new brand is designed to reflect the Underground Spirits personality – unashamedly modern, innovative, unconventional and reflective of the Australian character. The stylised map is a direct reference to our provenance but also to our patented cryofiltering method. It’s a symbol of place and process.
“It’s got all the elements that make our brand unexpected – the Canberra provenance, flavour, our smooth finish, innovative production method and premium, regional ingredients,” Toby continued.
The new brand was produced by drinks specialist design company, Denomination, and is already gaining huge attention with coverage across design and packaging trade media.
“Our new brand will help launch and expand Underground Spirits globally, while firmly cementing our Canberra roots through the design and brand identity,” concluded Toby.
For more information and to see the new branding, go to www.undergroundspirits.com.au
